... or maybe more disappointed than anything, when I look at MADD Canada. In case you're not aware of it, that's the Canadian arm of Mothers Against Drunk Driving.
This all stems from an article I did for Canadian Driver. I was putting together our last pieces before our Christmas shutdown, and it popped into my head that we should have something on how to get home safely after imbibing at holiday celebrations. I wanted to include such things as national or local designated driver services and programs.
I didn't have a lot of time to research it -- it had to be finished in about an hour -- and so I went to MADD Canada's website, figuring I could link to whatever list of options was there. To my absolute surprise, there was nothing.
There was no mention of the volunteer service Operation Red Nose, even though it operates in various communities across nine provinces, and provided over 68,000 rides in 2008. #TAXI's logo is on MADD Canada's site, but only because it's a sponsor. TAXIGUY is not mentioned.
There are no links to various public transit authorities across the country, where people can find out about holiday schedules. There are also no links to private designated driver services.
I understand that organizations often have to pussyfoot around corporate sponsors, that some of these services are supported by others, and that many of them are private, for-profit companies. But aren't we talking about saving lives here? Aren't we talking about a reduction in impaired driving? Why isn't MADD making available all information that can help reduce impaired driving?
No matter who runs it, no matter who supports it, MADD should have a comprehensive listing, from coast to coast, of services that drivers can contact when they've had too much to drink before driving. Write up a note saying you don't endorse the services, if necessary, but make them available.
What do you get on MADD Canada's website? From the front page, there are five links for various ways to spend money, including giving to the Red Ribbon campaign, getting a MADD affinity credit card, becoming a corporate sponsor, or shopping at MADD's online store. There's a big thank-you to the largest corporate sponsors.
Other links include an essay on why MADD doesn't want liquor stores privatized; a request for people to volunteer for MADD; a list of other don't-drink-and-drive organizations; and lots of statistics. In its favor, the association also has a great deal about its victims services, which is important stuff.
But the only thing I can find directly related to being on the road is a reminder to dial 9-1-1 if you see a suspected drunk driver, with a list of what you'll need to tell the emergency operator, and a few reminders to "drive sober."
Here's my belief: you can show people all the videos you want, throw all the statistics you want, offer all the victim services you want, and people will still get behind the wheel if it's more convenient for them to drive home.
MADD Canada should be the premier site for information on how to get home. It should be one-stop shopping for information on transit, cabs, programs, services, and anything else that gives people an alternative to driving home. It doesn't cost a lot: send out a request for links, have someone verify them, and then post them on the site. Simple and easy. When MADD does that, it will truly be a driving force in the fight against impaired driving.