There are three things in the world everybody wants to be: a movie star, a famous musician, or an automotive journalist. And while everyone realizes there's a tremendous amount of work and a fair bit of luck involved in making a go of the first two, many people think the third one is a piece of cake.
Here's the reality: yes, of course it can be done, but it's not as easy as it looks. And I'm not telling you that because I'm afraid you'll turn into my competition, but because that's the way it really is.
First and foremost, an automotive journalist is a writer. And I'm going to be brutally honest and say that just because you can write a letter, it does not make you a writer. Writing is like music: it involves some natural talent, which then needs to be honed through a great deal of practice. I don't think there's a writer on the planet who doesn't look at his or her earlier work without cringing. If you think you'll one day get to the point where you can't get any better, then you've got a lot to learn.
Okay, so you can write, and you know something about cars -- where do you begin? Usually it's at the bottom. I started some 30 years ago by writing pieces for a local car club's newsletter for free. And I also started my rejection letter collection. Every writer gets them, no matter what the subject or how good the writer -- sorry, we feel your work is not appropriate for our publication. So you spend a few seconds wallowing in self-pity, and then you try to make your piece better, and then you send it off again. (Under my Magazine Features link to the right, you'll find one for an article called Rejection or Refusal, which you might find helpful.)
Whether it gets recognition, whether you get paid well for it, the goal is to have published stories that you can put together for your portfolio, which is what you show to editors to prove to them that you can do the job. Writing is a funny profession in that it can help to have a specialized education, but whether you do or you don't, your work will do the talking for you. The editor doesn't care if you've got a diploma in journalism if your work isn't right for the publication. (For the record, I don't have one; I never went to university.)
There's no magic formula for getting your stories in print, aside from hard work and perseverance, although I can tell you what won't work. You won't get very far if you bully editors, call auto companies demanding to be given test cars, if you turn in sloppy work, or if you try to present credentials you haven't earned. And with so many people out there running after a limited number of writing positions, you've got to stand out. I will admit that the novelty of being female in a male-dominated industry has sometimes helped me (although a few times it hindered me in the early days of my career). But I also carved out a niche for myself by reviewing the economy cars that some of my colleagues wouldn't be caught dead driving, and by writing for people who bought cars they didn't understand -- which is the majority of consumers -- by never using a term without explaining it.
And while it is possible to make a good living at writing, it takes time to get to that point. It was only in the last few years that I was able to quit my secondary jobs and devote myself full-time to writing. I also supplement my income by writing a lot of articles that are not related to automobiles. But the big thing is that you have to consider this as a job, and it's one that doesn't necessarily come with regular hours. On the Saturday nights when you're out with your friends, I'm often here at the keyboard because a story is due. If you don't respect deadlines, the editor won't respect you.
If any of this turns you off the idea, then by all means write because it pleases you, but don't expect to become a professional writer. On the other hand, if you can look all of this in the eye, take a deep breath and say okay, I'm ready, let's get this show on the road -- then here's hoping that combination of talent, skill, hard work and a bit of luck all comes together for you. See you in the papers.