I was going through some pictures and came across this, and thought, hey, there's a story within a story. This was during the launch of the updated 2008 BMW 5 Series. The company put a group of journalists into the cars in Las Vegas, and we drove them to Monterey, California.
That's a lot longer than the average press trip, and my deadline fell smack in the middle of it. The problem is that I write in linear fashion: if I don't have the first line, I can't write the story. And try as I might, I didn't have a first line. The clock was ticking, and I was desperately trying to come up with something. Nothing sounded right; nothing worked. It was getting on for three o'clock, and I had to have the story done that night.
Well, every now and again, the world just turns in the right direction for you. BMW had turned the trip into a bit of a scavenger hunt, and we had to stop at a general store in the middle of nowhere. Other than the general heading of "California", I had no idea where we were. We hadn't seen any living thing other than cattle for two hours. Why this store even existed was beyond us, but we pulled in, and that's when I noticed the beat-up old Ford pickup across the road. A cowboy got out, as lean and dry and weathered as a Joshua tree, and he came over and looked at my German-made machine. I fully expected him to ask what type of car it was.
"Nice car," he said.
"Thanks," I said.
He looked at it, and then drawled through a walrus moustache, "That must be a brand-new one. The ones last year didn't have them headlights."
(You can read the whole thing here.)
