A little secret: I like tattoos, and I have several of them, including one that's a copy of the Studebaker logo, in honor of my 1949 pickup truck.
I'm going to get another one next week (non-automotive-related) and I dropped by my tattoo shop today to hand in some artwork. My artist was gone for the day, but I met his young apprentice, who asked if I had any work by the older master.
Why yes, I said, and proceeded to show him the logo. "That's the Studebaker crest," I said.
He replied, "I'm sorry. I don't know what Studebaker means."