In the news today: the European Commission has launched a campaign to promote more energy-efficient driving. Over 45,000 fuel stations in 29 countries will take part in the campaign, distributing leaflets that explain fuel efficiency and "responsible driving behavior" to motorists.
"To reach our ambitious targets of CO2 reduction and energy savings, we have to make a big effort in all sectors," said Energy Commissioner Andris Piebalgs. "In certain cases this will require high-tech solutions, but in others we just need to apply some common sense. This campaign provides a set of simple tips to reduce CO2 emissions and save money, simply by driving more intelligently. Learning a few tricks will help (European Union) citizens to keep more fuel in their tanks, more money in their pockets and more CO2 out of the atmosphere."
Common sense. That's a phrase I hear bandied about a lot in North America, but it's usually mated to "technologies" or "plans"; I very seldom hear it in the same breath as citizens.
Last weekend I participated in a fuel efficiency driving challenge, which had me driving 250 km or so in a four-cylinder Honda. I won the fuel contest, averaging 6.8 L/100 km against the vehicle's published rate of 8.3 L/100 km. I sweated over every light, every hill, every unnecessary rpm, but I saved the equivalent of $2.03 per 100 km by the day's gas prices -- which is quite a savings when you add it up over the 20,000 km or so that the average vehicle travels in a year. No special technology, no fancy propulsion system, just a light foot and some common-sense driving. (And the realization that I would have saved even more fuel by not making an unnecessary trip.)
This is the part of the equation that's so often left out, and I applaud the European Commission for having the guts to target it. It's partly the car you buy, but more importantly, it's the way you drive it. North America doesn't want to hear that; North America wants the easy solution. North America wants to eat low-fat potato chips when it should be reaching for apples, or even deciding if it's hungry. Common sense: possibly the most uncommon element on the planet these days.
