Volkswagen has announced that it will build a new plant near Chattanooga, Tennessee, to produce a midsize sedan designed for the North American market.
From the press release: Environmental responsibility is a core value of the Volkswagen Group ... As an expression of this shared commitment, the state of Tennessee, Volkswagen and Chattanooga-area organizations are partnering to distribute two saplings for every tree displaced by the project. The new trees will be planted by local school children.
The cockles of my heart are warm enough to toast bread right now. Call me a cynic (go ahead, I'll wait), but we're building a manufacturing facility to produce 150,000 gasoline-burning vehicles each year, obviously knocking down some forests to do so, and schoolchildren putting in some saplings is going to make it all better? Frankly, I'm getting a little tired of carbon credits and tree plantings and all the other "feel-good" stuff that tries to make industry look much better than it is. As far as I'm concerned, "green" is the color of my living room walls, and "greening" is not a word. I think I'd have more respect for them if they just said look, it's business, it's going to affect the environment but it's the best we can do. Honesty is always the best policy.