I was in Detroit for GM's hundred-year anniversary celebration, where the company rolled out the production version of the Volt. It's Chevrolet's extended-range electric car, which drivers will plug in to get a 40-mile range on battery power; if you need to go beyond that, there's a small gasoline engine that doesn't power the wheels, but runs the electric motor. GM first introduced it as a concept in 2007 and says it'll be built in November 2010.
The moment it rolled out on stage, the bloggers and the chat rooms exploded. And y'know, I'm no fan of corporations, but I have to admit that I feel for GM on this one. It seems that no matter what you do, you just can't make some people happy. Check out a few message boards and you'll see what I mean.
GM was castigated for dropping the EV1 program. People were furious that the company discontinued its electric car program. And now it's back with one, that addresses the EV1's drawback of range, and people still aren't happy.
The company did its research and found that the average American commuter trip is 40 miles. But if you go beyond that, there's a gas engine to get you a few hundred more miles, either to a wall socket or another gas station. And yet I've heard complaints of "but not everybody drives just 40 miles." Hit. Head. Here.
People complained that the Volt concept's styling was too "out there" to be taken seriously. So the company designs a more conventional (and to my eye, attractive) design, and people are complaining that it's too bland.
There are complaints about the price, even though GM hasn't yet said what it will cost. Yes, price will make or break this car. Do these people honestly think that the company doesn't know that?
And already I've heard complaints that it's an "untried technology". What, and the Prius and Insight were just new versions of hybrids that we'd been driving for the last 50 years? Yes, the battery is new, the system is new, the car is new. Perhaps these folks haven't realized that no matter what it is, from computers to refrigerators to ballpoint pens, somebody had to take a chance on the first ones.
What's wrong with the Volt that makes these people immediately hate it, even though it's been rolled out just once? Simple. It doesn't have Toyota on the nameplate.