This photo, in a nutshell, is pretty much everything that's wrong with General Motors these days. Maybe this is why President Obama gave Rick Wagoner the boot, while mysteriously leaving Chrysler's top brass in place. Perhaps he got a sneak peek at what GM is trumpeting across the airwaves today on the eve of the New York Auto Show.
This is P.U.M.A., or Personal Urban Mobility and Accessibility, and yes, they're really serious. It's a joint effort of General Motors and Segway, and according to the press release, it's an electrically-powered, two-seat, two-wheeled prototype vehicle. "It could allow people to travel around cities more quickly, safely, quietly and cleanly, and at a lower total cost," GM says. "The vehicle also enables design creativity, fashion, fun and social networking."
If this were 2007, things would be different. PUMA is a perfect example of how a concept car works. It's a showcase of numerous technologies GM has developed or used over the years, including electric drive, vehicle-to-vehicle communication, and smart energy management. In better times, you put all your technologies together, you rolled them out onstage, the media fell over itself trying to get the pictures, and then you took what you learned to the sketchpad for your next new production vehicle.
But it's 2009. GM builds some of the best cars on the market, and it can't give them away. It's so far in the hole, it's burned through the funding it's already received, and it's asking for more. It's seriously considering bankruptcy protection. And then it rolls onstage with something that looks like the malfunctioning egg in Spinal Tap?
Toyota brought out a similar vehicle -- more like a wheelchair on steroids -- at the auto show a couple of years ago. We all shook our heads a little, but then looked at the big picture. It's a company from Japan, where electronic gadgets can't get to market fast enough, micro vehicles so small they don't require driver's licenses are common, and the culture reveres elders who could benefit from it.
But when an American automaker does it, we shake our heads a lot. Subcompacts can't crack the top-ten sales, never mind a car you wear, and Segways are pretty much limited to mall cops and postal routes. And it was like that when times were good.
GM had obviously been working on this for a long time, undoubtedly back when times were much better. And it should have done the most logical thing: left it at home, and maybe brought it out when (or if) this whole economic mess is over. Every company, no matter how large or how small, makes bad decisions, whether through oversight or, perhaps in this case, circumstances beyond its control. The key to getting through it is in how they handle it. Maybe it's just me, but I don't think putting it out at one of the world's biggest auto events was it.