I finally got around to watching the Chrysler 200 Super Bowl ad, the one featuring Eminem. You can find it on YouTube by clicking here.
Chrysler has presented some really good ads in the last little while, and this one's a winner, especially the brilliant tag line, Imported from Detroit.
But why, I wondered, was the rap star tooling around in a Chrysler 200? Sure, it's a nice car, but wouldn't it make more sense to put him in a Chrysler 300? After all, it's the rap star car of choice, with that big Hemi V8 under the hood, and those chopped-top windows, and that slinky profile that would have looked so good under those neon lights.
And then I realized where it's made - in a plant not that far from where I live. Somehow, Imported from Canada just wouldn't have the same ring for the fans now, would it?
