In the news today: Ford is simplifying MyFord Touch, the touch-screen system introduced last year to control such features as the stereo, navigation, climate and telephone functions. It seems the automaker bowed to complaints about how slow and non-intuititive the Touch can be.
Ever since I first used it, I've thought it should be bundled with a cinderblock and thrown off a cliff - most recently in the Ford Focus. If you just get the "plain" MyFord Touch system, you end up with a screen that requires you to tap the very edges to access anything - tough enough when the vehicle's standing still, and much harder when it's moving - and then page through various computer screens to get to what you want. If you upgrade to the Sony system, you also get tiny spots on a glassy surface that are virtually impossible to hit accurately unless you're driving on an equally glassy road.
And when it's cold, such as when you start the car on a frosty morning, the system takes forever to do anything. You can almost time it by the calendar.
To its credit, Ford is making the changes fairly early in the program (unlike BMW, which took years to admit that the original iDrive wasn't the greatest thing since sliced bread). Still, why do automakers - or any electronics company - send out products that aren't easy to figure out in the first place?
I've always said that once any system is designed, be it a stereo, navigation or any other electronic device, the engineers should take it out and give it to everyone in the building who isn't an engineer. If the receptionist, the janitor, the lunchroom servers can't figure out how to make it find an address, play music or set up a phone call, it goes back to the drawing board until they can.
Part of the MyFord Touch remake also includes online tutoring videos showing you how to use it, and training at the dealership level so the staff can tell customers how to work it. Which means it's probably still too complicated. I used to praise Ford to the skies for the big, simple controls it used for functions. That was, unfortunately, too long ago.