I don't usually get pen-related press releases from automakers, but a recent one from BMW made me sit up and take notice. The company actually surveyed Germans on their pen habits and released the BMW Handwritten Beauty Survey. (The company makes very nice cars, but could use some work on its titles.)
Of those surveyed, 52% overall enjoy writing by hand. Among women, 62% enjoy writing by hand, and 82% are especially happy to receive something handwritten. Among both men and women, only 10.5% believe that an email or text message would make the same impression as a handwritten note.
Among professional groups, public officials rely on handwriting the most, at 62%.
Only 5% of those surveyed reach for a fountain pen when they need to write something, but 57.4% liked the idea of either giving or receiving one as a gift. The numbers were even higher for women alone, who also said they believe handwriting is significantly more attractive when done with a fountain pen.
Liquid ink may even have properties we never imagined. Of those couples still married, more than half said they signed their marriage certificates with a fountain pen. Of those widowed, divorced or separated, 36% couldn't remember what type of writing instrument they used.
That said, when people reach for pens, it's usually a fleeting moment. While only 39.5% prefer to write letters by hand, 89% use a pen for jotting notes as reminders. Despite all the phones, laptops and devices we carry, 71% of people regularly have "something to write with" on them, and 83% of independent professionals rely on pen and paper when they're away from their desks. Electronic may be easy, but ink is inevitable.